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Monday, June 28, 2010

2010 Utah Arts Festival on track to break attendance records

2010 Utah Arts Festival on track to break attendance records

Salt Lake City, UT, Saturday, June 26: The 2010 Utah Arts Festival is on track to break attendance records. Thursday saw the biggest crowds for an Opening Night, measured through benchmarks such a drastic increase in ATM withdrawals, a 20 percent increase in website traffic, more than 800 iPhone application downloads and occupancy reports from Security Supervisors. Although hard ticket numbers will be available after the Festival closes, Festival Director Lisa Sewell says, “In my 15 years with the Festival, this Thursday definitely felt like the largest opening night yet. Last night [Friday] was filled with crowds of students, families and young adults.”
With cooler temperatures expected today and Sunday, the Festival is bound for success. This year the Festival boasts more visual and performing artists than previous years: 147 visual artists with 55 new artists; more than 100 performing artists including music, dance, poetry and street theater, 90 short films and more than 20 food vendors.
The Utah Arts Festival is a non-profit organization. The revenue generated during the four days accounts for 80 percent of the organization’s yearly operating budget, which is about 1.6 million dollars. Other forms of revenue include smaller fundraisers throughout the year, and the annual Summer Solstice concert. This year’s concert, featuring the band CAKE, sold out securing the financial stability of the Utah Arts Festival.

The Utah Arts Festival runs now through Sunday, June 27 on Library Square, 400 South and 200 East in downtown Salt Lake City. Adult admission is $10. Children 12 and under are free. Seniors 65 and above are $5.

For details, news and artist updates visit www.uaf.org.

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