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Wednesday, December 7, 2011

EVE 2012: New Year’s Eve celebration in downtown SLC Sponsored by the Downtown Alliance (Dec 29 - 31)

Dec. 7, 2011
Danica Farley
(801) 419-8544

EVE 2012:  New Year’s Eve celebration in downtown SLC

Salt Lake City - EVE—the mother of all New Year’s parties—is a community celebration of music, theatre, art, film, dance and fireworks in downtown Salt Lake City on Dec. 29, 30 and 31, 6 p.m.-midnight.One ticket gets you three nights of revelry.

Tens of thousands of people will gather for celebrations taking place on West Temple between 100 and 200 South and in the Calvin Rampton Salt Palace Convention Center. There are plenty of places to chill down and warm up at this indoor/outdoor extravaganza…and a thousand ways to celebrate.

In addition to live music, dance parties, DJs, art installations, activities for kids, film screenings and a spectacular midnight fireworks show on Dec. 31, EVE will include Signature events such as:

Temple of Boom: an electronic music installation with a 40-foot Mayan Temple built on West Temple with fire that shoots 30 feet in the air.
Bouncetown: kids can jump around a gigantic town of inflatable playgrounds that stretch from wall-to-wall and ceiling-to-floor (about two dozen of them).
Ballroom: a playground for all ages with 2012 beach balls ranging from 1 foot to 7 feet, DJs, dancing and light shows.
Ice Sculpture Garden: the south plaza will be ablaze with ice sculptures.
Reggae Snowsplash: warm up with island rhythms and live reggae bands.

Community partnerships add to the vibrancy of EVE, with programming included in the EVE pass/ticket price. Temple Square will have multiple free concerts (country to classics to pop), a Broadway Show Tunes Sing-along and family activities including scavenger hunts, souvenir photos and handprint family trees. Clark Planetarium will offer cosmic star shows. The Utah Museum of Contemporary Art (formerly Salt Lake Art Center) will offer artist-made karaoke, Utah Arts Festival Fear No Film film shorts and other artsy projects. Off Broadway Theatre will perform improv comedy. The Salt Lake Film Society at Broadway Center Cinemas will show U of U and BYU student made films and other award winning shorts.

“EVE is more than just a party – it’s an expression of optimism, creativity and community,” said Jason Mathis, executive director for the Downtown Alliance. “EVE is unique to Utah. It was created to build on our Olympic legacy, as we celebrate the dawning of a healthier and happier new year. It is designed to break down barriers, build relationships and celebrate our shared humanity. No matter who you are, you are welcomed at EVE.”

EVE by the numbers:
229 musicians
2012 beach balls
2880 minutes of live music
1 reggae festival and 11 consonants in "Reggae Snowsplash"
1 hip hop festival
1 Temple of Boom
1 30-foot flame
Ump-teen thousand watts of power
2160 Minutes of film/movies
18 Fear No Film shorts from around the world
Pounds of ice sculptures - TBD
3 beavers
5 wonderful content partners
24 Inflatable playgrounds towering 30-feet high
3 YouTube videos featuring Coach Whitt and stEVE
7 fire pits to keep everyone warm 
40 tickets given away to random creative followers on Twitter and facebook
100 EVE posters up on the U of U campus
150 giant foam building blocks
300 lights
500 power cables
1 ticket… 3 glorious nights… countless fun!

EVE passes can be purchased in advance at Harmons and Maverik locations or at EVEslc.com. Tickets will also be available at the door. $12 in advance and $15 at the door (for all three nights), kids 10 and under are free. Downtown hotels are offering EVE packages and special pricing.

Photos available for download until Dec. 13: https://rcpt.yousendit.com/1306798178/c0ba2e5af7fb99c6cadbc7f366069a5c

More information at www.EVEslc.com.

EVE is sponsored by Wells Fargo, City Weekly, Now Playing Utah, Corporate Staging Resources, Salt Lake City, ASUU, American Express, City Creek Center, Intermountain Live and the Church of Jesus Christ of Latter-day Saints foundation.

The Downtown Alliance is dedicated to building a dynamic and diverse community that is the regional center for culture, commerce and entertainment. For more information, visitdowntownslc.org.


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