HOGLE ZOO WINS ADVERTISING & MARKETING TOURISM AWARDS

HOGLE ZOO WINS ADVERTISING & MARKETING TOURISM AWARDS

(Salt Lake City, UT) – On May 13th, the Utah Tourism Industry Coalition and Utah Office of Tourism awarded Utah’s Hogle Zoo with FOUR Marketing and Advertising Contest awards for their 2009 “Madagascar” television and radio spots as well as two awards for the “Madagascar” media kit, including the top Best of Show award for the “Madagascar” media kit. This is the first time since the inception of the “Best of Show” category that one organization has won the award THREE consecutive years.

Hogle Zoo has now won 16 Utah Tourism Advertising & Marketing awards in the past four years, of which THREE have been the award for Best of Show. This year, Hogle Zoo won Best TV Ad (Madagascar), Best Radio Spot (Blackbeard) and Best Media Kit (Madagascar) in the category of Annual Budgets over $250,000. The fourth and most prestigious Best of Show award was selected from all of this year’s entrants, as voted on by Utah tourism conference attendees, regardless of budget. Currently, Hogle Zoo has taken home more Utah Tourism Advertising & Marketing awards since 2006 - more than any other Utah organization or attraction.

Brad Parkin, Hogle Zoo Associate Director of Marketing Services was there to accept the awards in front of other Utah tourism peers. “We take great pride in inspiring cutting edge advertising that is fun, informative and that cuts through the clutter,” said Parkin. “To be recognized by the State Office of Tourism and the Utah Tourism Industry Coalition for these efforts is very gratifying; After all, we are Utah's Hogle Zoo.” Recognition should also be given to the creative team at the Zoo’s Ad Agency, Richter7, who created the winning radio and TV entries and the Zoo’s Community Relations Coordinator, Holly Braithwaite whose vision it was for the Zoo’s “Madagascar” media kit..

Visit Hogle Zoo online at www.hoglezoo.org or for more information, contact Marketing Director, Brad Parkin by email at bparkin@hoglezoo.org or call (801) 584-1749.

About the Association of Zoos & Aquariums:
Utah’s Hogle Zoo is one of only 218 institutions accredited by the Association of Zoos & Aquariums (AZA). Look for the AZA logo whenever you visit a zoo or aquarium as your assurance that you are supporting a facility dedicated to providing excellent care for animals, a great experience for you, and a better future for all living things. AZA is a leader in global wildlife conservation, and your link to helping animals in their native habitats. For more information visit www.aza.org.