Welcome to UCA's new events blog!

Friday, May 24, 2013

Event: ZAP Brown Bag: June 17th

We hope you can join us for the upcoming ZAP Brown Bag on Monday, June 17th from Noon-1pm!

Topic & Guest Speaker
Launching the new ZAP brand: ZAP IS YOUThe Zoo, Arts and Parks program hired the joint firms Foursight Partners/Alden Keene to create a new brand for ZAP to launch us into 2014 and beyond.

Get a glimpse at the new Brand, ZAP IS YOU.  This brand conveys personal ownership for Salt Lake County voters.  YOU can be singular and plural.  It encompasses all who might see the marketing piece.  The effect of this personification expands the ties that the public have to ZAP.

Crystal Young-Otterstrom  from Foursight Partners to find out when and how ZAP will be launching the new logo and brand and how a strong social media campaign, staring YOU, will be used as a centerpiece of efforts moving forward.
LocationNorth Bldg. of the Salt Lake Government Center/Room N4017
Hope to see you there!
Sam Sedivec, ZAP Program Coordinator
P.S. Visit the ZAP website for a complete 2013 Brown Bag Schedule & to view Notes/PowerPoint Slides from previous meetings.

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