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Monday, January 24, 2011

Utah Arts Festival to Launch New Visual Identity: The Festival Art Mark (Feb 7)

For Immediate Release Contact: Eugenie Hero Jaffe, 801.599.2040 Eugenie@getbombshell.com


Utah Arts Festival engages artists and communities with a New Visual Identity—The Festival Art Mark

Festival Launch Party: Monday, February 7 at 5:30 p.m. at Festival Headquarters in Artspace City Center, 230 South 500 West

Free and Open to the Public

MEDIA PRESENTATION: MONDAY, FEBRUARY 7 at 10 a.m. at same location

January 24, 2011 Salt Lake City, UT: On the verge of celebrating its 35th Anniversary, The Utah Arts Festival renews its commitment to art and artists with an unveiling of a new visual identity to the public on Monday, February 7 at 5:30 p.m. at Festival Headquarters in Artspace City Center, 230 South 500 West, Suite 120. More than a dozen artists in multiple disciplines will unveil the new use of the Festival Art Mark.

After much research, the Festival is looking ahead by not “rebranding” the Festival, but by embracing what has made the Festival the most popular and celebrated outdoor event in the state for the last 35 years—the diversity of art in all of its forms.

The new Festival look is the embodiment of the organization’s spirit. It will provide an engaging visual landscape around the city centered on the Festival Art Mark. Designed by Kevin Perry, Festival graphic designer and president of the AIGA, the new logo and the Festival Art Mark bring consistency to the look of the Festival. The look will increase the knowledge of the Festival to its guests but will still be flexible to promote artists and their work.

The Festival Art Mark showcases the Festival’s diversity and unconventional voice by having an endless amount of forms. By using many forms of the Mark interchangeably, the identity is always in active motion.

The Utah Arts Festival’s mission is to produce the yearly summer affair. By doing so, it fosters new artists, creates a greater appreciation for all the arts disciplines and livens the community. The Festival has been at its home on Library Square for eight years. Festival Director Lisa Sewell is accomplishing her long-term goal: to increase the artistic budget, thus ensuring the highest quality art be presented for Festival patrons.

The public is invited to the Festival Launch Party on Monday, February 7 at 5:30 p.m. at the Utah Arts Festival Offices 230 South 500 West, Suite 120.

For more details, call the Utah Arts Festival at 801.322.2428.

The 2011 Utah Arts Festival runs from June 23–26 in downtown Salt Lake City on Library Square.

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Eugenie Hero Jaffe
Bombshell Music & Media

"How do I pronounce her name," you ask? Say: U•je•knee

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