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Monday, April 29, 2013


Contestants are asked to explain or define “I Am Downtown” in short films

Salt Lake City (April 25, 2013) – From now through June 17, the Downtown Alliance will be accepting user-submitted videos centered on the phrase “I Am Downtown” and a filmmaker’s interpretation of its definition.  A panel of industry leaders will award a grand prize of $5,000 to the winning submission.
This contest, timed for the spring, marks the second occasion this contest has been offered. In November and December 2012, over 40 user-generated videos were submitted, with winning films shown at EVE. To carry on the success from the winter program, the contest has been re-launched in response to continued interest from the film community, as well as the general public’s excitement and desire for unique stories about their downtown.
The contest will be centered on Facebook, where users can find directions to enter films of up to 100 seconds in length. The only additional guidelines are to be creative and unique in telling an unexpected story centered in the downtown area. The Downtown Alliance’s goal is to cultivate stories about downtown from a users perspective that may be new or untold.
“We don’t know what will happen in these user-submitted videos, and that is the best part,” said Jason Mathis, Downtown Alliance executive director.  “Downtown means different things different people. This contest aims to find out what downtown represents to individuals and show their connection with the people and physical space of downtown.”
The shorter lengths of the film is designed to level the playing field between professionals and amateurs as the focus of the films must be the emotional connections to a story and the people in it, rather than elaborate special effects. Independent filmmakers, due to budget or equipment limitations, are forced to focus on a story and the people in it to move an audience.
Full details and submission guideline’s can be found at www.facebook.com/downtownslc
Past video submisisons from the winter 2012 contest can be found at:
The Downtown Alliance is dedicated to building a dynamic and divers community that is the regional center for culture, commerce and entertainment. For more information, visit downtownslc.org

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