PROVO, UT – The Brigham Young University (BYU) Museum of Art has already distributed more than 100,000 tickets to patrons wishing to see the new exhibition “Sacred Gifts: The Religious Art of Carl Bloch, Heinrich Hofmann, and Frans Schwartz,” with evenings, weekends and holidays consistently booked full since opening the exhibition on November 15. Over the holiday season, demand for the exhibition’s popular iPad app also surpassed the Museum’s supply of rental devices.
In the wake of this success, the Museum has extended evening and weekend hours on select days and released a free download of the iPad app in the iTunes Store.
Starting January 1, the Museum expanded evening hours to include Monday and Saturday nights in hopes of better accommodating high demand on evenings and weekends. The Museum now serves the public 10 a.m. to 9 p.m. Monday through Saturday.
Museum Associate Director Ed Lind said that despite the new hours extension and the fact that the exhibition will be open through May of 2014, patrons hoping to attend should reserve their free tickets required for admittance as soon as possible.
“We hope to accommodate as many as possible who wish to see the exhibition, so we ask our patrons that they plan ahead and not wait to come,” Lind said. “Based on our track record for exhibitions of this scale, we know that attendance will only grow as the months go on. Those who wait until the spring will find tickets very difficult to come by and can’t be guaranteed admittance.”
Tickets can be reserved in advance online at sacredgifts.byu.edu/tickets, and are released one month in advance. Standby tickets are also available as supply and space permit and are distributed to patrons on-site for same-day redemption at designated times.
Free downloads of the Museum’s interactive audiovisual iPad app designed exclusively for “Sacred Gifts” are now available in the iTunes Store, thanks to generous funding from William H. and Patricia W. Child. The app features uplifting educational resources including expert interviews, historical context, music, personal anecdotes and spiritual insights. Funding for the app’s development was provided by the Marriner S. Eccles Foundation, the Allen Foundation and the BYU Laycock Center for Creative Collaboration in the Arts.
Previously, the app had only been available for patrons on rental devices within the Museum for a $3 fee. Demand for these rentals regularly met the Museum’s supply capacity over the holiday season, barely accommodating the many on-site patrons wishing to use the app.
“The release of this app as a free download gives us the opportunity to enrich the understanding of more people who experience the exhibition within the Museum as well as those who are not able to attend in person,” said Ann Lambson, Head of Education at the Museum.
The Museum and app collaborators from BYU’s Center for Teaching and Learning and the Laycock Center for Creative Collaboration in the Arts did not predict the extent of the app’s popularity, yet they had originally designed the app with hopes of offering it in the iTunes Store.
The Museum requests that patrons download the free app on personal devices in advance of their visit to the Museum. Headphones are also required when using the app within the Museum, and patrons can either bring personal headphones or rent some from the iPad rental station at the Museum for a $1 fee. These rentals are available thanks to generous donations from Jeremy Andrus and Skullcandy, Inc. Patrons should also note that the Museum has a limited supply of headphones and iPads, and that during busy hours rental availability is not guaranteed.
As of January 7, Museum records indicate that 104,636 tickets for “Sacred Gifts” have already been reserved online by those wishing to attend the exhibition. During November and December, every day on which the exhibition wasn’t completely sold out in advance was still booked full for all evening hours.
ABOUT THE MUSEUM
One of the largest and best-attended art Museums in the Mountain West, the BYU Museum of Art offers a dynamic exhibition schedule that includes displays of its permanent collection, world-class traveling shows and thought-provoking exhibitions organized by Museum curators. One of the Museum’s most important roles is its contribution to the academic mission of BYU. From the research and study of the artworks in the permanent collection, to the teaching and learning that occurs in classrooms and galleries, the Museum plays an important role in the academic pursuits of many students at BYU. Concurrently, the Museum seeks to connect to broad community audiences through its exhibitions and educational programming.