SALT LAKE ART CENTER NAMED OFFICIAL VENUE OF 2011 SUNDANCE FILM FESTIVAL

For Immediate Release:
November 23, 2010

Media Contacts:
Kate McMillan, Sundance Film Festival, Kate_mcmillan@sundance.org, 435.658.3456
Emily Brunt, Salt Lake Art Center, emilyb@slartcenter.org, 801.38.4201 x 115

SALT LAKE ART CENTER NAMED OFFICIAL VENUE OF
2011 SUNDANCE FILM FESTIVAL

Joins Historic Miners Hospital in Park City as Site for New Frontier Program
Presenting International Artists from Art Basel, MoMA, TED, Whitney Biennial and More

PARK CITY, UT – Sundance Institute today announced the line-up at Salt Lake Art Center, which has been selected as an official venue of the 2011 Sundance Film Festival, hosting artists and their works as part of the Festival’s innovative New Frontier program. Curated by Shari Frilot, Sundance Film Festival Senior Programmer, New Frontier can be experienced at Salt Lake Art Center, located at 20 South West Temple, in the heart of downtown Salt Lake City, and at Historic Miners Hospital, 1354 Park Avenue across from the Library Theatre in Park City. Both locations will be open free to the public Friday, January 21 through Saturday, January 29, 2011. Salt Lake Art Center will continue to exhibit New Frontier through March 25.

Salt Lake Art Center Executive Director, Adam Price, said, “We are thrilled to be collaborating with Sundance Institute to present these compelling artworks from around the world. The Art Center’s exhibition of New Frontier will continue until March 25, long after the Festival itself closes, to provide Utah residents with greater opportunities to enjoy this groundbreaking experience again and again. The exhibition, which explores the cutting edge of video and installation art, is sure to be an exciting and eye-opening experience for children and adult viewers alike.”
Works by six artists will be on display at Salt Lake Art Center during the Festival; all these exhibits will have a mirror installation simultaneously at the New Frontier venue in Park City. These artists are: Mark Boulos (All That is Solid Melts Into Air); Lynn Hershman Leeson (RAW/WAR); Open Ended Group & Bill T. Jones (After Ghostcatching); James Franco (Three’s Company: The Drama); and Aaron Koblin and Chris Milk (The Johnny Cash Project: The Wilderness Downtown).
After the Festival, eight artists’ installations on display in Park City will be transported to Salt Lake Art Center. These artists are: Takehisa Mashimo, Akio Kamisato and Satoshi Shibata (Moony); Avish Khebrehzadeh (Theater III + Edgar); Daniel Canogar (Hippocampus 2); Miwa Matreyek (Myth and Infrastructure and Dreaming of Lucid Living); Squid Soup (Glowing Pathfinder Bugs); and Deke Weaver (Elephant).

Many of these artists, while making their Sundance Film Festival debut, are well known among the art world’s biennial exhibitions, galleries, museums, and convenings, including the Whitney Biennial, Art Basel, MoMA, Biennale di Venezia, Centre Pompidou, Biennale of Sydney, Ars Electronica, and TED. A sneak peek of the innovative works featured at New Frontier is available on the Sundance Film Festival website: www.sundance.org
Salt Lake Art Center will be open daily during Sundance Film Festival, from Friday, January 21 through Saturday, January 30, 2011, from noon to 7:00 pm, except for Fridays and Saturdays, when they will be open until 10:00 pm. New Frontier will continue to exhibit at the Art Center through March 25, resuming regular hours on February 1: Tuesday through Sunday, 11:00 am to 6:00 pm, except for Fridays, when they are open until 9:00 pm. Parking is free for members at the Marriott Hotel across the street on West Temple. The Art Center will be hosting a wide variety of events in conjunction with Salt Lake area non-profits, as well as offering additional programming to be announced in mid-December.
Salt Lake Art Center joins Rose Wagner Performing Arts Center, Tower Theatre and Broadway Centre Cinemas, in addition to the Beehive Tea Room (Salt Lake City Festival Café), and the Trolley Square box office, as Salt Lake City venues for the Festival. It is the only location outside of Park City to showcase New Frontier exhibitions and installations. The Art Center is located at 20 South West Temple at the corner of 100 South on West Temple between Abravanel Hall and Salt Palace Convention Center. Telephone (801) 328-4201. www.slartcenter.org. Admission is always free.
The Salt Lake Art Center exhibition of Sundance Film Festival’s New Frontier is presented by StruckAxiom, a leading creative agency with offices in Salt Lake City, Los Angeles, and Portland.
Salt Lake Art Center
Award-winning Salt Lake Art Center, founded in 1931 and located just steps from Temple Square in the heart of downtown Salt Lake City, Utah, exhibits works by leading local and international artists, as well as groundbreaking interactive works. Recent exhibitions include 337 Project’s Contemporary Masters artist-designed miniature golf, and Jamie Wyeth: Seven Deadly Sins. Upcoming exhibitions include Sundance Film Festival’s New Frontier program, Fallen Fruit, and Lawn Gnomes Eat Your Heart Out in conjunction with International Sculpture Center’s student awards exhibition. The Art Center rounds out its offerings with a lively mix of community presentations, 337 Project, Art Truck, Art Center School, film screenings, youth education programs, community gallery, and events celebrating the vibrant local art scene.

Festival Sponsors
The 2011 Sundance Film Festival sponsors include: Presenting Sponsors—Entertainment Weekly, HP, Acura, Sundance Channel and Chase Sapphire; Leadership Sponsors—Bing™, Canon, DIRECTV, Honda, Southwest Airlines and YouTube™; Sustaining Sponsors—FilterForGood®, a partnership between Brita® and Nalgene®, L’Oréal Paris, Stella Artois®, Timberland, and Trident Vitality™. We would also like to recognize the Utah Governor’s Office of Economic Development as our Festival Host State. The support of these organizations will defray costs associated with the 10-day Festival and the nonprofit Sundance Institute's year-round programs for independent film and theatre artists. In return, sponsorship of the preeminent Festival provides these organizations with global exposure, a platform for brand impressions and unique access to Festival attendees.

Sundance Institute
Sundance Institute is a global nonprofit organization founded by Robert Redford in 1981. Through its artistic development programs for directors, screenwriters, producers, composers and playwrights, the Institute seeks to discover and support independent film and theatre artists from the United States and around the world, and to introduce audiences to their new work. The Institute promotes independent storytelling to inform, inspire, and unite diverse populations around the globe. Internationally recognized for its annual Sundance Film Festival, Sundance Institute has nurtured such projects as Born into Brothels, Trouble the Water, Son of Babylon, Amreeka, An Inconvenient Truth, Spring Awakening, Light in the Piazza and Angels in America. www.sundance.org

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Emily Brunt
Director of Communications

Salt Lake Art Center
20 South West Temple
Salt Lake City, UT 84101
801.328.4201 x115 m: 801.232.7362
emilyb@slartcenter.org www.slartcenter.org