UTAH’S HOGLE ZOO ASSOCIATE DIRECTOR BRAD PARKIN ELECTED PRESIDENT OF FOOTHILL CULTURAL DISTRICT

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Linda Hunt, 801-532-7057


UTAH’S HOGLE ZOO ASSOCIATE DIRECTOR BRAD PARKIN
ELECTED PRESIDENT OF FOOTHILL CULTURAL DISTRICT
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SALT LAKE CITY – The Foothill Cultural District today announced the election of Brad C. Parkin as president of the organization’s eight member board. Parkin, who has served as the District’s vice president since 2006, currently is Associate Zoo Director in charge of marketing services at Utah’s Hogle Zoo.

“I look forward to leading the Foothill Cultural District as its president, and helping build on its reputation as a collection of “must-see” arts, history and nature organizations for residents and out-of-state visitors alike,” Parkin said. “While Foothill’s primary marketing focus is to increase out-of-state visitation at each of the eight attractions, reminding area residents of this string of cultural pearls located in their own backyard also is key to its long-term success.”

Parkin has nearly 30 years experience in the marketing, communications and public relations profession. Under Parkin’s leadership since arriving in 2003, Utah’s Hogle Zoo has won multiple marketing and advertising awards, helping make it one of the country’s most respected zoos. In addition, the Zoo has broken attendance records four years straight culminating with over one million in attendance in 2009. Prior to joining the Zoo staff, Parkin was responsible for all corporate communications and public strategies for one of Utah’s largest insurance carriers, and prior to that he was manager of the Economic Development and Tourism programs for the state’s third largest county.

Immediate past Foothill Cultural District President, Fort Douglas Military Museum’s Executive Director Robert Voyles, will continue as the board’s Treasurer, with the Utah Museum of Natural History’s Director of Marketing Janet Frasier serving as the District’s Vice President.

The Foothill Cultural District, formerly known as the Emigration Visitors District, is a consortium of eight diverse attractions, located within a two square mile area in the northwest corner of the valley and just minutes from downtown Salt Lake City. The venues include Utah’s Hogle Zoo; the Utah Museum of Natural History; Fort Douglas Military Museum; the Olympic Cauldron Park; Red Butte Garden & Arboretum; This Is The Place Heritage Park; the University Guest House Hotel, and the Utah Museum of Fine Arts.

11/16/10 ##