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Monday, April 18, 2011

Vivace Celebrates 6 Years @ Utah Symphony (SLC: April 23)

Media Contacts:
Hilarie Ashton, Public Relations Manager
hashton@usuo.org | 801.869.9027
Crystal Young-Otterstrom, Audience Development Consultant
cyoung@usuo.org | 801.652.0737

April 15, 2011


SALT LAKE CITY – This month will mark the sixth anniversary of Vivace, a vivacious group of young classical music-goers established and sponsored by Utah Symphony | Utah Opera.

They will celebrate six years as an official group at an after-party in the First Tier Room of Abravanel Hall, following a Utah Symphony performance of Michael Tippet’s “A Child of Our Time,” conducted by Keith Lockhart on April 23 at 8 p.m.

“From a small beginning on April 30, 2005, we have grown to become one of the largest young professional groups at a classical music institution in the country,” said Crystal Young-Otterstrom, Audience Development Consultant at Utah Symphony | Utah Opera who organized the group in 2005 and has led its efforts ever since. “Vivace is fun and funky, and we get to hear incredible classical music and party with the performers. If you haven’t made it to Vivace yet, it’s about time to check us out.”

Those who purchase special Vivace ticket packages sit in the group’s reserved seating section at select concerts and receive Vivace’s award-winning behind the music primer to supplement their experience at performances. Following each concert included in the Vivace season, members can then enjoy free food, beverage and good company at an after-party sponsored by various local restaurants.

The catering sponsor for Vivace’s sixth anniversary party is Frida Bistro, and the group’s libation sponsor is SandyLee & David Griswold. Attendees must show ID to enter.

Vivace single tickets for “A Child of Our Time” and the sixth anniversary party are $35 and can be purchased by calling (801) 533-NOTE (6683). Season tickets for Vivace’s 2011-2012 season are also on sale. For more information, visit www.usuo.org/vivace.

Press photos available by logging in at http://www.utahsymphony.org/about/press-and-reviews/itemlist/category/35-media-kit . (Username: usuoimages, Password: media).

About Vivace:

Vivace is Utah Symphony | Utah Opera's group of single/partnered/married 20 - 50 somethings who just happen to get their groove on to classical music and opera. Purchase a Vivace ticket and you'll get great discounted seats with other Vivace members, attend the famous after-parties, get the award-winning behind the music primer, and shmooze with the guest artists, cast members and orchestra members.


Hilarie Ashton
Public Relations Manager
(801) 869-9027 office
(801) 335-9387 cell

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