January 18, 2013
SALT LAKE CITY – Salt Lake City residents now have another resource from which to learn new DIY techniques, as Craft Lake City and West Elm team up to offer a series of monthly workshops at the West Elm store in City Creek Center. The first workshop, Dream Catcher Jewelry, is scheduled for January 31 from 7 – 9 p.m.
West Elm, a home furnishings retailer known for helping customers find their personal style at home, initially teamed up with Craft Lake City last fall to celebrate the opening of their first store in Utah at City Creek Center. Through this partnership, Craft Lake City and West Elm worked with Etsy to showcase decorative accessories and art made by artisans (who had previously participated in Craft Lake City) in the West Elm store. In addition, CLC artisan Holly Jones presented a chandelier installation piece designed specifically for the space, and in December, CLC artisan Michelle Christens hosted a dishware-decorating workshop. Based on the success of the initial partnership, West Elm and Craft Lake City will continue their collaborative efforts into 2013. The goal is to provide a haven for art and empower minds with creative fervor, spurring participants to stylize their homes with their own, personalized home-décor and art pieces.
“CLC's continued partnership with West Elm is a reflection of the brand's commitment to Utah's handmade culture and community development,” says Craft Lake City Director Angela Brown. “We couldn't be more thrilled to present this workshop series to the public.”
Participants can register for the first workshop of the Craft Lake West Elm DIY Workshop Series online using Skillshare. The materials fee is $10. West Elm City Creek Center is located at 51 S. Main Street. Pre-registration is required for all workshops.
For more information or promotional materials, please contact: Angela Brown, Festival Director: 801.487.9221, email@example.com; Karamea Puriri, Marketing Manager: 801.487.9221, firstname.lastname@example.org
About CLC: Craft Lake City is a 501-C3 charitable organization. Craft Lake City’s mission is to educate, promote and inspire local artisans while elevating the creative culture of the Utah arts community through science, technology and art. In an effort to keep the community active, educated and aware of the local DIY culture, Craft Lake City hosts monthly workshops, gallery shows, fundraisers and an annual festival to promote regional spending with independent artisans and businesses. Craft Lake City was started in 2009 by Angela H. Brown, editor and publisher of SLUG Magazine, as a way to showcase Utah’s growing DIY community. The 2012 Craft Lake City festival welcomed over 200 vendors and 15,000 attendees at the Gallivan Center in downtown Salt Lake. The festival’s fifth year commences in 2013. Craft Lake City will expand the annual gathering into a two-day format on Friday, August 9 and Saturday, August 10, 2013.